The clearest picture yet of Apple’s next hardware event has just surfaced. A comprehensive new graphic, allegedly outlining the product slate for “next month”—placing it squarely in the traditional September 2025 timeframe—has revealed a massive refresh across Apple’s most popular device lines. The leak details a four-tier iPhone 17 strategy, including a brand-new “iPhone 17 Air,” a trio of new Apple Watches, and four potential “wild card” products, including the long-awaited AirPods Pro 3.
This detailed leak provides a credible roadmap for what to expect from Apple’s biggest event of the year, signaling a major push in both the iPhone and accessories categories.

The Main Event: A Four-Model iPhone 17 Lineup
The leak confirms Apple will continue with a four-phone strategy, but with a significant branding change that further segments the lineup.
- iPhone 17: The standard model, shown in green, retains the dual-camera system.
- iPhone 17 Air: This appears to be a new addition or rebranding. Shown in white with a single camera, this could be a new entry-level model designed to be even thinner and lighter, replacing the “Plus” model and creating a new pricing tier.
- iPhone 17 Pro: Pictured in a striking new orange color, the Pro model features a redesigned, more compact triple-camera array.
- iPhone 17 Pro Max: The top-tier model, in a dark blue finish, keeps the established Pro camera system design, likely indicating it will house the most significant sensor and lens upgrades.
A Trio of Apple Watches: Iteration and Power
As expected, the entire Apple Watch line is set for a refresh, with a focus on internal upgrades rather than major redesigns.
- Apple Watch Series 11: The core model will likely feature a new processor and health sensor improvements.
- Apple Watch Ultra 3: The rugged flagship continues, promising more power and potentially new features for extreme sports athletes.
- Apple Watch SE 3: The budget-friendly option gets a necessary update, bringing its performance in line with newer models.
The Four “Wild Card” Surprises: A Major Accessories Refresh?
Perhaps most intriguing is the inclusion of four products labeled as “wild cards,” suggesting they are possible but not guaranteed for the September event.
- AirPods Pro 3: A new version of Apple’s most popular earbuds is a highly anticipated release. A “wild card” status might mean a launch closer to the holidays.
- HomePod mini 2: The small smart speaker is due for an update, possibly with an improved processor and better sound.
- AirTag 2: A second-generation tracking device could feature improved precision finding and a louder speaker.
- Apple TV 4K (4th Gen): A spec bump for the Apple TV would keep it a top-tier streaming device for power users.
Analysis: What This Lineup Reveals About Apple’s 2025 Strategy
This leaked product slate points to a clear and deliberate strategy. The introduction of an “iPhone 17 Air” suggests Apple is creating even greater differentiation in its phone lineup, possibly to hit a new, more aggressive price point between the base and Pro models.
The focus on iterative updates for the Apple Watch indicates a mature product line, while the four “wild card” accessories suggest Apple may be planning one of its biggest refreshes for its profitable peripherals division in years. This sets the stage for a September event focused on solidifying its core products while potentially surprising consumers with long-awaited accessory upgrades.
Frequently Asked Questions (FAQ)
When is the next Apple Event? Based on the leaked image indicating “next month,” the Apple event is expected to take place in September 2025, likely in the second week.
What new iPhones are coming in 2025? The leak shows four new models: the iPhone 17, a new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max.
Will Apple release AirPods Pro 3 this year? The graphic lists AirPods Pro 3 as a “wild card,” meaning its release is possible but not guaranteed for the September event.
What is the iPhone 17 Air? The iPhone 17 Air appears to be a new model in the lineup. Based on the single camera shown, it may be a new, thinner entry-level or mid-tier option.





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